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Sybase 365's Carsten Kress discusses mobile commerce and the Mobile Commerce Guide
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Get your complimentary Mobile Commerce Guide 2011:
Global Opportunities for Financial Institutions, Mobile Operators + Enterprises
The Mobile Commerce Guide 2011 is a compilation of articles by key industry thought leaders and innovators examining the transformation of commerce via the fourth screen – the mobile device. The guide explores global market opportunities for financial institutions, enterprise and mobile operators through the viewpoints of those who are deeply involved in successful executions of various mCommerce strategies that are transforming lives both in developed and emerging economies.
Contributions include Telekom Austria Group, GSMA, Western Union, IBM, Mobikash, FirstCaribbean International Bank, Commercial Bank of Qatar, Informa Telecoms & Media, Juniper Research, Telefonica and the Mobile Marketing Association.
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