About Sybase / Customer Reference Program / Frequently Asked Questions

Customer Advocates for Sybase Technology

Frequently Asked Questions

Q: What is the Sybase Customer Reference Program?
A: Sybase is dedicated to providing an outlet to showcase our customers as technology innovators – and to support our customers through peer networks. This interaction can take the form of direct interaction with peers, presentation opportunities to present use of technology, opportunities to act as a media and industry analyst, or even a case study posted on www.sybase.com/success.

Q: How will I benefit from participating in the program?
A: Customers who develop industry-leading implementations using our solutions make us a stronger company. The combination of real-world issues and our products create innovative and compelling stories. Showcasing those stories carries a powerful message to the market – one we cannot deliver alone. Participation in the program can include these benefits:

Access to product teams
Insights into product strategy and roadmaps
Input into technology design and functionality
Early adopter and Beta program opportunities
Visibility and recognition for your innovation

Q: What does it mean to be a reference?
A: Being a reference means acting as an advocate for Sybase solutions both internally and externally, in any form or activity that suits both your goals and our goals.

Q: Do I have to spend a lot of time and energy to be a reference?
A: We respect your schedule and will tailor your interactions to suit your unique requirements. Your involvement will vary depending on your availability and preferences - we closely manage our reference requests so no participant is over-taxed or over-contacted.

Q: What are the incentives for being a reference?
A: We do not offer any free products or discount incentives to our customer references; our customers advocate on our behalf because they believe in our products and have experienced success with Sybase. In recognition for our reference customers’ efforts, we provide visibility, insights into technology and input into decisions.

Q: How do I become part of the Customer Advocates for Sybase Technology?
A: Contact us at references@sybase.com or call us directly at 303-413-4051 to discuss reference options and opportunities.

Q: What is the Sybase Executive Exchange?
A: The Sybase Executive Exchange (SEE) provides a forum for executives to come together virtually and in person to discuss their technology issues at a peer level with other Sybase customers and Sybase senior executives. This forum provides direct input into Sybase strategic and solution-level decision making.

If you are interested in joining the SEE or would like to nominate someone, please send an email to: references@sybase.com, or call 303-413-4051

Q: How can I participate in the various industry and technology awards?
A: We’re proud to be part of your technology solution and will provide access to various award opportunities. Visit our Customer Awards page to find out about current nominations, or email us at references@sybase.com

Q: My organization does not allow me to endorse publicly. Are there other reference opportunities for me?
A: Yes, we have many vehicles to interact without public exposure, including direct interactions with peers, use-case profiles and thought-leadership articles.

Q: I think I have a great story. How can I get exposure for my project?
A: There are a number of ways to highlight your achievements, including showcasing technology solutions with a case study, acting as a media and industry analyst reference, validating your Sybase successes via direct interactions with your peers, presenting your use of technology at conferences and using your company name and logo as a general reference in Sybase marketing material. To discuss these options, we would love to hear from you. Please contact references@sybase.com

Q: What makes a good case study?
A: We are simply looking to highlight innovation. Compelling case studies can be about solutions that are of any shape or size. The common thread is the ability to convey your innovative solutions to a broad audience. We focus on highlighting your challenges, how you solved them and the results you have seen. To see some of our current case studies please go to: www.sybase.com/success