Intelligently predict your business’ future with real-time analytics solution that provide rapid answers from massive amounts of data with a cost-effective highly scalable architecture
In an age of more demanding customer expectations and increasingly aggressive and adaptable competitors, businesses are increasingly moving from reliance on BI analytics tools that provide a snapshot of the past to those that provide an accurate picture of the present and future. Predictive analytics is a subset of advanced analytics concerned with predicting future events via mathematical models. The central element of predictive analytics is the predictor, a variable that can be measured to predict future behavior. One area that benefits greatly from predictive analytics is pricing analysis – where models are built to successfully predict the optimal prices that customers are willing to pay for goods and services that maximize revenue over a period of time.
But predictive analytics demands an extremely robust BI infrastructure to handle the massive amounts of data and varying numbers of business users, along with the query-intensive predictive-scoring workloads.
Traditional enterprise data warehouses (EDWs) consume large amounts of cpu resources to read every byte of every row of large database tables and deliver the query results. They also require complex, space-consuming indexing and summary tables to support query-intensive workloads, and more hardware and DBA resources must be used to tune these queries for adequate performance. To solve these problems and enable predictive analytics, an analytics server is needed – one that is architected and optimized for massive data volumes and complex models.
Sybase IQ analytics server has key architectural and technical capabilities that make it ideal for predictive analytics environments. These include:
Supports massive amounts of data
Flexible architecture allows massive scalability of data, queries, or users
Ensures greater accuracy of predictive models by using full data sets rather than smaller samples
Designed for speed, flexibility, efficiency, and ease of use—removing the barriers currently associated with immediate insight into massive amounts of data
Allows high-speed, real-time, complex queries
Supports complex analysis through advanced query optimization, distributed queries, and in-database analytics
Can scale for highly complex and ad-hoc queries that support tens of thousands of users, hundreds of terabytes of data, and concurrent mixed workloads without any reductions in data loading & query performance
Self-service analytics allows business users answers at the speed of thought
Predictive scoring/modeling
In-Database Analytics Option provides access to an extensive library of built-in numerical, statistical, and predictive analytics functions
Allows analysts and quantitative staff to use massive data sets for better modeling accuracy
Supports models for real-time credit scoring, inventory management, risk mitigation, churn management, fraud detection, and sales optimization across a wide variety of business
Extensive partner ecosystem
Performs analysis with all leading data mining/predictive analytics tools, including SAS, IBM SPSS, KXEN, Fuzzy Logix, Visual Numerics and others
Access to a growing partner ecosystem of leading analytics and visualization tools
Price/performance optimized
Achieves performance gains of 10-1000 times via in-database analytics and query optimizer
Sophisticated columnar data compression algorithms reduce storage needs from 30 to 85%, providing tremendous cost savings for associated physical storage and superior price/performance
Produces superior query performance results through a unique architecture combining a column-based data structure with patented indexing and support for a scalable grid of analytic servers
Sybase’s product offerings for predictive analytics include:
The Power of Predictive Analytics - Solution Overview
Predictive analytics is the latest front in the battle for the advancement of BI tool capabilities, as customers demand not only an understanding of what happened in the past, but also what is going to happen in the future.
Regulatory Compliance with Sybase® IQ
Sybase IQ provides financial services firms with a highly efficient analytic repository that reduces the cost of regulatory compliance while supporting innovation and process improvements.
