Industry Warehouse Studio for Customer Relationship Analytics (CRA)
The Industry Warehouse Studio provides a focal point for the integration and analysis
of customer data from the multiple collection points within your organization. The IWS will
allow you to see your customers in new ways that will help you to increase revenues and profits
with information you already have in your databases. You can also gain a better working knowledge
of how, when, where, and what your best customers respond to and with this knowledge you can
develop improved prospecting strategies. Ultimately, the IWS is designed to support a closed-loop
business intelligence environment that allows you to explore your interactions with your customers
and prospects and becomes the hub of your corporate information systems. The IWS gives you the
means to convert knowledge obtained from your sales, marketing, and operational systems into
strategies that yield significant competitive advantages.
At the core of the IWS is an integrated customer-centric data structure that enables CRA focused
business intelligence applications.
The Sybase Industry Warehouse Studio for CRA provides the enterprise with a unified, consolidated
view of the organization's relationship to its customers across such application domains as:
The IWS also incorporates a vertical industry orientation in
that its design combines the value of the analyzing the inter-relationship of industry-specific events with
the cross industry customer touchpoints to provide unsurpassed capabilities in analyzing customer relationship
information in the following industries: Retail Banking, Healthcare Analytics, Property & Casualty Insurance,
Telco, and Credit Card. A generic cross industry IWS for CRA is also available.
In addition, the IWS provides the following extensions to the core models that incorporate a vertical industry focus:
IWS for Media
IWS for Retail Banking
IWS for Telco
IWS for Life Insurance
IWS for Property & Casualty Insurance
IWS for Healthcare Analytics
IWS for Credit Card
IWS for Capital Markets
The Industry Warehouse Studio architecture also takes advantage of Sybase's industry-leading
tools for data warehouse design and meta data analysis. The data models, metadata and tools
are all open, supporting Oracle, Microsoft, Informix and IBM RDBMSs in addition to Sybase of course.
The combination of our applications, data models, and tools provides our customers with a complete
solution for their business intelligence needs.