"We selected Sybase IQ because it provided faster query results, reduced data storage requirements and gave lab test performance results that were sometimes 10 times better than the competition."
Alpaslan Ozlu General Manager of Technology Management Yapi Kredi Bank
Yapi Kredi Bank, the first private bank in Turkey, needed to increase the volume and effectiveness of its customer marketing campaigns. Using Sybase technology, the Turkish bank is improving the accessibility of its customer data while also lowering its data storage costs.
With Sybase IQ, each Yapi Kredi department can now access enterprise data and perform complex ad hoc queries rapidly and easily.
In Need of a Smooth, Fast Migration Yapi Kredi Bank has 8,000 employees in 500 domestic branches and various other global subsidiaries—all of which are active leasing, factoring, investment banking, insurance, brokerage and fast, moving "new economy" companies.
Yapi Kredi Bank needed to manage immense amounts of information produced in its daily operations and allow the data to be analyzed. To do this, it needed to find an alternative to its current system, one that would achieve a smooth, fast migration path and deploy into production before new credit card products and services were offered and advertised at the end of August 2003.
The Clear Choice Yapi Kredi Bank, having used an Oracle data warehouse for their analytical CRM and credit card business lines, noticed that the upgrade requirements of the system kept exceeding all estimations and budget allocations to produce pre-tuned query results. And ad hoc queries were so problematic that they were not run.
With a system plagued by "obesity," Yapi Kredi invited IBM, Teradata and Sybase to conduct a three-day analysis and proof of concept. After rigorous testing with operational data, the choice was obvious: Sybase IQ.
"We selected Sybase IQ because it provided faster query results, reduced data storage requirements and gave lab test performance results that were sometimes 10 times better than the competition," said Alpaslan Ozlu, general manager of technology management at Yapi Kredi Bank.
Within eight weeks, Yapi Kredi was able to migrate an in-house-developed Oracle/SQL-based data warehouse to Sybase IQ. With Sybase IQ, each Yapi Kredi department can now access enterprise data and perform complex ad hoc queries rapidly and easily.
Increased ROI, Reduced TCO and More Sybase IQ increased Yapi Kredi Bank's ROI by 154 percent and significantly reduced total cost of ownership for the institution. Due to their innovative solution and the astounding results, Yapi Kredi Bank received Computerworld's 2004 "Best Practices in Business Intelligence" award for "Creating a BI Vision and Strategies for Improved ROI."