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Company > Customer Case Studies > Success Stories > Bank of Baroda  
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Bank of Baroda

Bank of Baroda

“Bank of Baroda chose Sybase 365 not only because of their unrivalled global SMS footprint but also because of their ability to provide a secure, user-friendly, and cost-efficient application platform upon which to roll out new mobile services to our customers locally, as well as those residing overseas.”

Ajai Kumar
GM (Marketing & Retail Banking)
Bank of Baroda

Bank of Baroda, one of the oldest and largest providers of banking solutions in India, relies on Sybase 365 to promote awareness and interests about its lending services. Bank of Baroda achieved a major marketing impact while keeping in mind its target audience and the growing reliance on mobility as a vehicle of communication.

Business Advantage

  • Baroda Loan service, via SMS, provides customer convenience without the need to dial a call center, go through a tedious interactive voice response system, or make a physical trip to the bank for information.

Key Benefits

  • Provides reliable tool for real-time delivery of mobile enquiry services via any host operator
  • Supplies an easy and convenient method for reaching large customer base
  • Ensures timeless and seamless message delivery regardless of operator

Sybase Technology

Industry

  • Financial Services

Download the full success story in PDF format.

“Mobility is the Way to Go”
Bank of Baroda is one of India’s oldest banks—and second largest. It has a total network of more than 2,700 branches and more than 670 ATMs across the country. With a network of 59 offi¬ces in 20 countries, the Bank of Baroda has a significant international presence. Bank of Baroda wanted to achieve a major marketing impact via pull-SMS by reaching out to new decision makers (and engaging existing customers) for its newly-launched Baroda Loan service in India.

Using Sybase 365’s Application Manager technology, Bank of Baroda’s customers across India are able to enquire about the bank’s loan services by texting the keyword “loan” to shortcode “6365.” The customers receive an acknowledgement message via SMS, and a telephone call from a sales representative informing the customer about the various loan services available from the bank. “Mobility is definitely the way to go, to reach new—and engage existing—customers," said Ajai Kumar, GM (Marketing & Retail Banking), Bank of Baroda. "The Baroda Loan service cuts across all barriers of conventional time and place-based banking, offering our customers a truly round-the clock, around the globe, banking service.”

“Bank of Baroda chose Sybase 365 not only because of their unrivalled global SMS footprint," added Kumar, "but also because of their ability to provide a secure, user friendly, and cost-efficient application platform upon which to roll out new mobile services to our customers locally, as well as those residing overseas.”

The Baroda Loan service via SMS provides customer convenience without the need to dial a call center, go through a tedious interactive voice response system, or make a physical trip to the bank for information. All leads generated via SMS are captured in the Sybase 365 marketing information system, which is directly linked to Bank of Baroda’s ten Retail Loan factories across India. Customer details—such as name, mobile number, the date on which the SMS enquiry was received, the mobile operator to which the customer subscribes, and the part of India from which the SMS was sent—are captured through a Web portal and made available for viewing in an online report.

The successful implementation of this mobile campaign prompted Bank of Baroda to plan on extending the service, and to roll out similar mobile banking services with
Sybase 365 to reach Bank of Baroda account holders residing overseas.


 

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