Mobile Commerce
Solution Requires Reliable and Secure Platform
Telekom Austria Group is the market leading mobile service provider in
Austria. Telekom Austria Group has shares in numerous successful
enterprises in South and Northeastern Europe connecting nearly 19
million mobile customers. They include Mobitel in Bulgaria, Velcom in
Belarus, Vipnet in Croatia, Si.mobil in Slovenia, Vip.mobile in Serbia,
Vip.operator in Macedonia and mobilkom Liechtenstein.
Leveraging the cross-operator mPayment capabilities of the
Mobiliser
Platform, Telekom Austria Group, Orange, T-Mobile and tele.ring –
Austria´s four leading mobile operators, are embracing Telekom Austria
Group´s mobile payment standard as strategic partners and extended
Austria´s prime position as a leading market for mCommerce
services worldwide.
Boasting a broad mobile commerce portfolio, Telekom Austria
Group
developed an innovative mobile-payment application that can be used
throughout Austria. All post-paid subscribers are automatically enabled
for the service, and business customers can use the application for
mobile corporate services.
To build the mCommerce applications on a reliable platform,
Telekom
Austria Group turned to Sybase 365 for its mPayment and mTopUp
solutions. The Mobiliser product suite includes mBanking, mPayment and
mRemittance features as well as marketing communication capabilities.
The solution allows anyone with a mobile phone to securely pay, buy,
bank and remit money through standard communication and transaction
channels that support mobile commerce at any time from any location.
“Our mobile payment application streamlines the transaction
process and
provides a seamless and efficient purchase avenue for consumers”, says
Telekom Austria Group, "But behind the scenes, we needed to ensure
consistency and security for mobile users, regardless of their service
provider. We also needed a technology partner to provide single-source
access to multiple mobile operators.”
Sybase 365
Relationships Enable Access To Multiple Mobile
Network
Operators
Sybase 365 offers worldwide relationships and access to 800 mobile
operators. This capability is key to the availability of the Telekom
Austria Group’s payment service across all network operators within
Austria. The mPayment solution has allowed for efficient system
administration.
Driven by the ubiquity of mobile phones and the efficiency of
mobile
payments, wallet-less shopping is a now reality with Telekom Austria
Group and Sybase 365. Consumers can now shop, eat, park and go to a
concert using only their mobile phones—in a secure and seamless way.
The combined Telekom Austria Group and Sybase 365 solution
allows
mobile phone users to spend an entire day without carrying cash or
credit cards since they can use their cell phones or other mobile
devices for transactions. Powered by Sybase 365 mCommerce, the Telekom
Austria Group service also allows post-paid subscribers to use their
mobile phones to purchase train tickets, flowers, lunch, and parking as
well as many other products and services. To access the system,
consumers simply select the item to purchase via their mobile phone,
and enter a PIN code to authorize payment for the transaction. The
transaction is either paid by credit card, directly debited from their
bank account or it appears on their next mobile-phone invoice.
"Mobile payments have provided a seamless and efficient
purchase avenue
for Austrian consumers, but the back-end system technology is anything
but simple," Telekom Austria Group states. "Behind the
scenes, we wanted to ensure consistency for mobile users, regardless of
their service provider. A partner like Sybase 365 was required, that
could provide single source access to the plethora of European mobile
operators in order to offer sufficient interoperability. Our success
can be attributed to Sybase 365, which was the right partner with the
right technology for the job."
Parking Made
Easy For Customers and Providers
The Telekom Austria Group system has come to be used especially when
paying for parking services: Almost 50% of Vienna´s car drivers are
paying their parking-tickets via Telekom Austria Group's mParking
solution, which offers an easy way to pay for parking and has become
the most highly-used mobile service in the country. For both consumers
and parking-property companies, success is due to the system's
user-friendliness and clarity.
Users simply send an SMS message with the desired parking
time, and the
service responds with a free confirmation and reminder message. And if
they are running late, they can increase their parking time at anytime
from anywhere via their mobile phones. The convenience of the system
and avoiding parking violations are huge benefits to
consumers.
In addition to simplifying the process for the consumer, the
Telekom
Austria Group mParking solution also lessens the burden for
parking-property companies, which benefit from being able to check
whether somebody has paid for parking. Parking attendants have a
GPRS-based terminal connected to the database and can enter a vehicle's
registration number to check its parking-payment status online. If
parking is not paid for, a ticket is automatically printed and
registered in the database. 100 percent of parking is now checked
electronically with the solution—without requiring any manual processes.
A Global Leader
in Mobile Commerce
The end result of Telekom Austria Group's mobile payment system is that
customers are more agile as they travel on day-to-day errands as well
as during vacations. Users literally do not need to carry cash or
credit cards. Instead, they can use their mobile phones for monetary
transactions that are provided at a swifter pace than cash or credit
card transactions with a secure and user-friendly experience.
The benefit for Telekom Austria Group is, by partnering with
Sybase
365, the team has turned Austria into one of the leading
mobile-commerce markets in the world. Telekom Austria Group has created
broad mobile-commerce offering that further simplifies their customers’
modern lifestyles.
