Sybase 365 reliably delivers nearly 6 billion mobile messages worldwide every month. At the core of our offering is our operator-grade network, an always-on, interoperable system linking your technology to mobile operators—between devices, across networks and around the world.
Operator-grade Network
In preparation for the coming worldwide mobile explosion, we have expanded our global data centers to facilitate enterprise delivery systems. Our services portfolio also is expanding, with enhancements to AvantGo and the roll out of mFolio coming in early 2007.
The Sybase 365 Network is evolving. It is no longer simply a message exchange platform. It has grown into a full-service enterprise mobile delivery channel. With the addition of mFolio, a mobile data service that delivers targeted Web content to handheld devices, and AvantGo, a free mobile service that delivers rich, personalized mobile Websites to smart phones and PDAs, the Sybase 365 network now provides even more service offerings, all with an extensive reach that allows our customers and operators to leverage mobile services into new markets for enterprise delivery and reliability.
Network Interoperability and Device Compatibility
Countries around the world use different mobile standards—TDMA, CDMA, GSM, iDEN and others—none of which interconnect and work together easily.
For Short Message Service (SMS), Multimedia Messaging Service (MMS), Wireless Application Protocol (WAP) and Instant Messaging (IM) interoperability, Sybase 365 enables product integration that exceeds operator-grade requirements for redundancy, messaging volume and speed of delivery. Our connection options, which include SS7, SMPP, UCP, CIMD, SMTP, WCTP, XML/HTTP and more, provide operators with ultimate flexibility in choosing connectivity options.
Our product and service offerings support the broadest portfolio of handsets and transcoding matrixes in the industry, ensuring maximum handset interoperability. We also provide optional message filtering and transcoding to reconcile unsupported media prior to delivery to the destination network.
Operator-grade Reliability
Our operator-grade network functions on a geographically redundant, fault-tolerant network—achieved through multiple connection points, routers, firewalls, switches and globally distributed servers. The Sybase 365 network handles mobile data traffic in excess of single major operators, delivering nearly 6 billion messages each month. In addition, our robust queuing capabilities ensure that messages are never lost in the event of a single operator delivery failure.
A Mobile Marketing and Application Platform
Sybase 365 delivers complete mobile solutions built upon our next-generation mobile marketing and application platform. With our proven suite of global products and tools—and relying on our extensive experience managing thousands of campaigns for global brands—Sybase 365 is uniquely qualified to assist you with the creation, management and financial settlement of local and global mobile campaigns and applications. Sybase 365’s solutions are flexible and customizable to handle the ever-evolving landscape of mobile messaging and marketing.
Reporting and Analysis
Using our network’s robust data mining capabilities, we provide our customers with valuable information about their message traffic as it flows to its destination. Using our Web-based reporting tools, our customers can track and analyze traffic trends, such as message origination and termination by operator, time to deliver messages, peak traffic times and active link monitoring. We also have a vigorous anti-spam monitoring component that raises alarms about suspicious traffic. The parameters are completely configurable and provide flexible filtering options.
Financial Clearing and Settlement
Sybase 365’s financial clearing and settlement capabilities encompass our distribution, interoperability and interactive services and products, such as premium SMS/MMS, content billing, WAP billing and more. Integrated financial clearing and settlement is critical to ensuring your revenue delivery, and our service provides a significant value that differentiates us in the global messaging market. Delivering fast, secure and reliable global financial clearing and settlement solutions—alongside our personal messaging (PM) and application messaging (AM) suite of products—is the key to helping you become a global mobile messaging powerhouse.
Security
For Sybase 365, customer and operator security is a primary concern. For this reason, our technology services division focuses on improving security through strict methodologies that include encryption, multi-layer bi-directional filtering and secured endpoint connections that exceed industry standards. Recently, Sybase 365 enhanced the process of interception and identification globally. These new measures solidify our already secure foundation throughout the global infrastructure, once again leading the way to trusted enterprise communications.
