AvantGo
AvantGo is the world’s leading mobile Internet service.
AvantGo delivers free up-to-date news, weather, travel, and entertainment content to smartphones, PDA’s, and mobile phones. It offers a free, personalized content experience that features current information from more than 1,100 media sites.
AvantGo at a Glance
- The world’s most popular mobile Internet service for smartphones and PDAs
- 7+ million unique registered subscribers
- Leading service to host and manage mobile content, with more than 1100 media sites from over 800 media companies
- Mobile Websites featuring news, weather, sports, entertainment, business/finance, and more from the world’s leading brandsA leader in mobile advertising, representing over 200 top global brands
Benefits to End-users
Using AvantGo, smartphone and wireless PDA users around the globe can:
- Customize their selection of branded mobile websites to be delivered to their devices
- View uniquely rich, mobile-optimized content—both online and offline
- Read their preferred source of news, weather and stock quotes; view travel itineraries; find movie times and locations; search for restaurants; play games; and more
AvantGo Media Services
For traditional news publishers, such as Le Monde and Reuters, AvantGo lets them quickly and easily extend their brand to the rapidly growing mobile device audience. AvantGo delivers content to a wide range of mobile devices easily and cost-effectively via its award-winning mobile publishing platform.
With more than 7 million registered users of its free service, AvantGo makes it easy for publishers to reach new and existing customers. The AvantGo publishing tool combines a highly efficient medium with unique marketing strategies, enabling publishers to easily and efficiently:
- Extend their brand to mobile users
- Acquire new customers
- Leverage existing Web content
- Publish once and deliver to many devices
- Increase subscription and advertising revenue
- Increase value to advertisers
- Associate their brand with a leading-edge technology
A broad variety of publishers use AvantGo mobile websites, covering subjects such as news, business, automotive, medical, specialty publications, general interest and more. AvantGo incorporates sophisticated media monitoring and measurement tools that are essential for publishers interested in cost-effectively extending their media brands and properties.
AvantGo Mobile Marketing Services
For marketers, advertisers and media, AvantGo offers an unparalleled opportunity to influence and interact with high-income trendsetters, reaching them right in the palm of their hands. AvantGo provides:
- Direct access to a captive, active audience
- High interaction rates—audiences interact with AvantGo-delivered ads at an unparalleled rate compared to other media
- Superior click-through rate percentages that are up to 10 times higher than typical Web banner ads
- Typical conversion rates range from 10 percent to 20 percent depending upon the campaign type (branding, qualified lead generation, surveys and so on)
- Innovative opportunities and tools for advertisers, including on-device banner ads, in-channel product showrooms, advergames and sponsored specialty channels
- Automated email responses to leads
- A complete reporting tool
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