Sybase 365 provides major
brands, media companies, content
providers, sports organizations and global enterprises with end-to-end
mobile application solutions.
Sybase 365 works with diverse customers who need to build
wide-ranging mobile applications. Because they all have different
requirements—ranging from long-term customer relationship
management solutions for banks to shorter awareness campaigns for movie
studios—Sybase 365 offers a variety of application services
tools.
Using user-friendly Web interfaces, even non-technical
customers can set up mobile application services such as voting
campaigns, competitions, broadcasts, mobile alerts and other mobile
content services utilizing Short Message Service (SMS), Multimedia
Messaging Service (MMS), Wireless Application Protocol/General Packet
Radio Service (WAP/GPRS) and Java.
This suite of flexible, high-performance applications is
distributed using Sybase 365’s global distribution footprint,
including more than 125 premium SMS connections worldwide. This enables
Sybase 365 customers to launch and monetize compelling, interactive
campaigns and mobile content on short notice.
Features
- Configure a variety
of interactive campaigns, such as voting, trivia, competitions,
subscription, alerts and broadcast services
- Modify campaign parameters on
the fly to enhance participant interaction
- Build subscriber databases by
exporting the participant list from each campaign
- Monitor live campaign progress
and traffic volumes
- Track historical performance
and analyze campaign and subscriber behavior
- Create and upload mobile
content, including text, images, sounds and rich mobile applications
for delivery via SMS, MMS, and WAP/GPRS
- Categorize and organize
content in convenient folders
Benefits
- No
development
required
Sybase 365’s Application Manager suite enables customers to
launch mobile services rapidly using products built on a powerful and
reliable platform. No additional development is required.
- Simple to
implement
Non-technical staff can execute and manage mobile campaigns with
support from Sybase 365 business development managers.
- Track results
and build your
subscriber database
Flexible set-up and reporting features means campaigns can be
extensively tracked. Simply run a campaign, measure the results and
view the databases built from the data.
- Global
operator-grade network
The Application Manager suite is hosted in a 24x7x365 data center, and
has redundancy across all major components. It also features flexible,
real-time reporting, enabling users to gain insight into their
subscriber base. This level of detail ensures a high quality of service
for the management and delivery of mobile content, campaigns and
applications.
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