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Alerts and Information-on-Demand Services

Create SMS Subscriptions and Pull Services for SMS Content

Subscribers can opt in to receive mobile services such as horoscopes, news, weather, traffic information and sports updates through alerts. An initial message thanks the subscriber for opting in, and subsequent messages provide the requested mobile updates. Messages can be scheduled to be sent and received at any time on a daily or weekly basis.

Information-on-Demand (IOD) is a pull service that lets subscribers request content to be immediately sent to their mobile devices. This content is most often a ringtone, wallpaper or sports score update. The service is configured so that messages are delivered based on a trigger — either a shortcode request, Wireless Application Protocol (WAP) or via the Web.

Features

Set a time and date broadcast schedule or send on demand
Content sources can be URLs instead of text. URLs are generally used to deliver live information (such as live weather alerts from weather.com). As the Website updates, so will the scheduled information sent to subscribers
Alpha Originating Address (OA) can be used to enter an alternate address, overwriting the originating address in the text message. In this way, subscribers can see the brand representing the message in their inboxes
Administrators can include a double opt-in, which can include the terms and conditions for the service
Pre- and post-service messages can be added before the service has started and after it has completed
Comprehensive reporting allows administrators to view all messages by day, hour or in total—both sent and pending—and to edit pending messages

Benefits

On-demand (pull) and subscriber services (push)—the two most lucrative forms of mobile service—can be easily managed using the Sybase 365 Web interface
Subscribers can easily opt-in and out, conforming to industry codes of conduct
Content can be originated from a URL that updates itself (or is updated via the application interface)
Alerts can be sent daily or weekly