Competitions

Application Manager enables all types of prize-win SMS competitions

Sybase 365’s Application Manager supports a variety of customizable Short Message Service (SMS) competitions, including:

• Coupon-based or code redemptions
• Instant win and prize-driven competitions
• Trivia and voting competitions

All competitions require keyword entry by participants, but generate different outcomes based on competition parameters. Participant interaction with Application Manager can consist of coupon redemption, instant prize notification, answering a pre-determined series of questions or simple verification of entry. Winners can be determined randomly or based on correct answers, time of entry or a specified unique code.

Coupon Generator
Coupon Generator replies to eligible entrants with a unique code or mobile coupon. Mobile coupons are typically used for:

• Prize eligibility
• Prizewinner authentication
• Discount or reward eligibility
• Proof of purchase
• Micro-billing (for example, access to websites)

Coupon Generator can pre-generate codes, import codes from a third-party system or generate them in real-time in response to a valid entry by a subscriber. Coupon Generator can also:

• issue codes and return one for each valid entry or based on likelihood (for example, X% of all valid entrants)
• include user-eligibility choices to enable single or multiple attempts per participant
• top-up coupons during the campaign, generating alerts when coupon levels drop below a defined threshold

Coupon Generator’s comprehensive reporting provides information about coupon redemption rates and valid entries. The customer care interface enables searches by coupon code or mobile subscriber ISDN number (MSISDN). The interface enables third parties to create, authenticate and delete coupons before and during the campaign.

Code Match Instant Win
Code Match Instant Win facilitates competitions featuring unique codes or keywords, usually printed on Fast Moving Consumer Goods (FMCG) labels such as candy wrappers and soda cans. Entries received via SMS are instantly validated, and an SMS is returned to the participant’s handset for instant prize win notification, if eligible. The Code-Match Instant Win application includes:

• Support for multiple prize tiers, and allows specifying prize-winning probabilities for each tier
• The option to top up prizes during the campaign via the application’s Web interface
• Code validation based on redemption rules to prevent fraudulent use
• Support for setting requirements for participants to claim prizes such as providing proof-of-purchase on a Website or other venue

Code Match Instant Win’s comprehensive reporting and customer care interface provides complete information and control over campaign behavior. For example, you can search coupons by code or by MSISDN.

Code Match Prize Pool
Code Match Prize Pool enables participant keyword entries. The competition administrator creates multiple prize tiers with prizes designated for each group. At the conclusion of the competition, prize winners are randomly determined for each tier.

Instant Win Winning Moments
Instant Win Winning Moments enables prize winner determination based on the participant’s time of entry. Instant win notification is delivered to successful entrants, and may be accompanied by a mobile coupon to enable prize fulfillment.

Instant Win Call Counter
Instant Win Call Counter provides prize winner determination for every “nth” participant. The winning notification is delivered to successful participants, and participants can also be sent a mobile coupon enabling prize fulfillment.

The competition administrator can encourage additional entries by letting participants know how close they are to winning (how many entries they are away from winning).

Benefits

• Sybase 365’s diverse range of competition applications is perfect for brand owners looking to generate revenues and increase interactions across many types of mobile competition
• Competitions can be set-up to encourage repeated entries from subscribers, depending on contest objectives
• Our self-deployed, Web-based interface is designed for maximum ease-of-use
• We offer micro-billing for website access
• Unique codes encourage repeat product purchases
• You can enable real-time interaction via instant win and “nth” entries
• Prize Pool matches standard competitions used by many organizations when launching new products, encouraging one entry. Winners are alerted at the end of the competition period
• We offer comprehensive, real-time reporting that lets you accurately measure your campaigns so you can adjustment them while they’re live