Message Moderator is an
inbound SMS application used by TV and
radio to encourage live interaction with viewers or listeners.
The Message Moderator application provides a simple way to
receive, view, save, delete and reply to Short Message Service (SMS)
messages received from viewers or listeners. Saved messages can then be
published to other applications, including Web pages, computerized
billboards and television programs.
Moderator is most commonly used for:
Providing SMS feedback forums
for TV and radio
Text-to-screen applications
Print campaigns where
advertisers want feedback, such as the London 2012 Olympic bid:
“Give us your support”
Features
Manage incoming messages via a
folder-based system: Raw (Inbox), Saved, Trashed and Published
Message filters prevent
abusive messages from appearing on screens, websites or billboards
Messages can be published to
any third-party interface via an XML application programming interface
(API), such as a TV screen, website or billboard)
Administrators can manipulate
messages before publishing them, deleting names or phone numbers for
example
Administrator-originated
messages can be added to generate interest and increase participant
interaction
Administrators can broadcast a
reply to one, many or all participants
Comprehensive reporting tools
allow administrators to view statistics hourly, daily, monthly or for
selected periods (by folder or overall)
Benefits
A versatile Web interface that
is easy to use in a live studio environment
Management tools to handle
inbound messages via Web functions and folders
The ability to publish to a
third-party interface
Messages can be edited and
scrolled across screens, with additional messages added by the
broadcasting company
Options allowing
administrators to choose which messages to reply to (some or all)
Words can be filtered out of
messages, or messages can be edited individually
Live reporting enables
managers to stay up-to-date about the number of people responding to a
show at any particular time
Can also be used for print
campaigns, such as the London 2012 Olympic bid (“Text OLYMPIC
and your support to 83123”), as well as live events
