Use Short Message Service
broadcasts to reach subscriber groups
Short Message Service (SMS) provides a secure, fast and
reliable way to broadcast important messages to subscribers. Financial
institutions, airlines, brands and media companies are using SMS
broadcasting for corporate communications, customer relationship
management (CRM) initiatives and mobile marketing.
MT Messenger is a service that provides an easy-to-use Web
interface to upload and send bulk SMS to groups and database lists.
Mobile Station International Data Number (MSIDN) lists can be uploaded,
stored as a group within the application and/or scheduled for future
message broadcasts.
Features
You can select a group of
recipients from a pull-down list, add a new group or create one on the
fly
Groups of numbers can be
viewed and managed, and MSIDN numbers downloaded
Messages can be scheduled to
be sent at a future date/time or sent immediately
The SMS message header, known
as Alpha ID or TPOA, can be changed, providing personalization to the
outgoing message (for example, in the subscriber’s SMS inbox,
the message would appear to have come from Pepsi, MSN, etc.)
Comprehensive reports include
information about the number of messages sent, when, by which operators
and how many were successfully received by handsets
You can broadcast to lists of
up to 50,000 MSISDNs (larger broadcasts can be accommodated, but
require coordination with Sybase 365)
(Note: MT messenger does not enable premium message broadcasts)
Benefits
A broadcast SMS to one or
multiple groups can be performed by non-technical staff anytime you
want
Lists can be uploaded, managed
and modified on the fly
Broadcast groups can be saved
and stored for subsequent access
Broadcasts can be scheduled
for immediate delivery or for future dates
Reporting tools provide
immediate feedback about a broadcast’s status, including
details about how many—and when—the messages were
sent
