mFolio
mFolio Delivers Fixed-Mobile Web Convergence
Operators can now offer subscribers a seamless Web experience from the home desktop to the mobile phone.
Overview
Sybase 365 is dedicated to helping mobile operators and multi-communications service providers (providers of wireless, home broadband, voice, and TV) offer their customers a superior Web experience, whether on the desktop or the mobile phone. Sybase 365’s mFolio solution enables service providers to tie a user’s desktop homepage to their mobile phone—seamlessly. Users can now have the same Web experience—whether at home, working in the office, or using their mobile phone. They get the content they want, regardless of location or device.
How it Works
Users collect, organize, and access Web content on their homepage while at home or work, including news, sports, school calendars, and lottery results. When they are “on the go,” they simply access their home page on their mobile phone using the existing browser and data connection. Their homepage appears in a neat, device-friendly format on their mobile device,
providing easy access to all the content they normally access from a computer.
Operator Benefits
mFolio was designed as a white-label solution, enabling operators to offer the Web service while retaining brand and customer relationships. Sybase 365 believes that mobile operators and
multi-communications service providers are uniquely positioned to bring the promise of the mobile Web to market at the lowest cost, and to the widest range of customers.
Operators that offer mFolio enjoy the following benefits:
True Fixed-Mobile Convergence
mFolio enables operators to deliver converged services (i.e. wireless and home broadband) that link together the home and mobile Web experience for their subscribers. This drives subscribers’ use of the operator’s homepage/Web service, increases customer loyalty through superior performance of bundled
services, and boosts revenue for the operator as subscribers purchase and use multiple services.
A Better Web Alternative at a Minimal Cost
mFolio is a cost-effective, fully-hosted, white label, fixed-mobile Web solution that is easy to deploy. Subscribers do not need to upgrade their mobile device, and operators do not need to subsidize those upgrades. That means nearly all subscribers can be offered mFolio across an operator’s customer base.
Getting set up is simple. mFolio integrates into an operator’s current mobile Web offering using a redirected URL that points to the Sybase 365 datacenter. Subscribers are seamlessly taken to mFolio. All branding remains the operator’s, so subscribers never know they are accessing an outside service.
Open Internet Access + Full Operator Control
Subscribers want mobile Web access beyond an operator’s traditional WAP deck. With mFolio, subscribers are able to collect, organize, and access content on their homepage, which is then immediately available on their mobile phone. This puts operators in control of their customers’ Web experience, as opposed to handing it over to large Internet search companies who may seek to “own” the mobile Web user. Operators can provide this superior experience without spending valuable time or resources optimizing content for viewing on a mobile device.
Multiple Language Choices + Greater Customer Reach
mFolio is available today in English, International Spanish, European French, and Canadian French. mFolio has been architected to enable users to switch between available languages on-the-fly. This enables operators to tailor the solution to language-specific demographics and drive more revenue from an expanded user base. Additional languages can be added into the mFolio architecture as operator requirements demand.
Operator Benefits
- New revenue growth
- Increased subscriber loyalty
- Powerful brand differentiation
- No new infrastructure costs
- International language versions available
- Increase messaging traffic through update alerts and content sharing among subscribers
Mobile Subscriber Benefits
- Superior mobile Web experience
- Access to RSS feeds
- Optimized view of any Web content on any mobile phone
- Minimize scrolling and navigation
- Receive automated alerts when content is updated
Operator Challenges without mFolio:
- Driving subscribers to use more data services
- Determining how to tie fixed and mobile data services together
- Increasing messaging traffic
- Delivering Web services to non-English speaking subscribers
- Driving more revenue from data networks investment
More Information
