Application Reporting
Sybase 365’s
reporting services ranks among the best
in the industry, enabling brand, content and enterprise customers to
view real-time traffic statistics and make real-time decisions.
Sybase 365 provides access to our reporting extranet for each
of our enterprise, brand and content-provider customers so they can
view their accounts’ traffic statistics. This interface
offers simple access to reporting and analytics information that
enables business teams to make time-sensitive decisions that directly
impact the performance of their mobile applications and the
corresponding return on investment.
The reporting extranet is accessed via a Web interface, so no
client software installation is necessary. Users can easily access the
site using a URL provided by their Sybase 365 account representative.
The reporting interfaces allow customers to:
- View message
statistics for traffic sent through the Sybase 365 gateway for a
specified time period or date range
- View traffic for all accounts
by default or selected accounts
- Break down statistics further
by operator, country, month, day or hour
- Search for messages based on
mobile station integrated services digital network (MSISDN), date
range, order ID, country or time period
- View individual message details
Who does reporting benefit?
- Business
teams:
Business teams can monitor programs, identify data trends and then
change campaign or application parameters to increase response and
participation
- Technical
teams: Network and
development staff are able to track traffic flows and volumes that
might create problems or opportunities
- Customer care:
Customer care
representatives are able to address single user issues with precision
and clarity. Escalation process ensures that individual users have
clear rationale on delivery issues.
The Sybase 365 extranet statistics can be downloaded easily in
a variety of configurations—table, graph, and
spreadsheet—for further analysis of the data.
