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Mobile banking lets banks interact with customers in real-time through mobile alerts, marketing campaigns and two-way banking services. Banks can get information to their customers’ mobile devices no matter where they’re located. This is vital for services such as bank account activity alerts that notify customers of potentially fraudulent transactions, as well as for traditional marketing campaigns. Simple activities, such as balance inquiries, can be conducted without involving costly customer care resources. Mobile banking applications that are easy to use, secure, and pervasive generate loyalty and lock in customers. Sybase 365 works with leading financial institutions, such as Citibank and Standard Chartered Bank, to enable a wide range of Short Message Service (SMS) banking applications and authentication services. Sybase 365’s direct connections to the world's leading network operators lets banks reach more than three-quarters of the globe’s mobile population. This reach generates loyalty and locks in customers. For assistance in setting up a mobile marketing campaign, please contact your local Sybase 365 sales office. |
