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Partner / Become a Partner / Program Types / VAR Partners

Value-Added Resellers (VARs)

Value-Added Resellers (VARs)

When you become a Sybase VAR, you become an extension of the Sybase sales force. Our dedicated VAR sales managers work with you to develop your territory and deliver Sybase solutions.

Low channel conflict
Our Sybase direct sales force focuses on a select set of customer accounts worldwide—our VARS manage the rest. We carefully limit the number of VARs in each geography, so our customers are well-served and you can grow and thrive.

Grow revenues in key markets
Joint marketing and lead generation programs tailored to your value proposition enable you to find new revenue streams quickly and easily. The more you sell, the more you’ll be rewarded—through margin contribution programs, product discounts, and rebates.

Protect your costs of doing business
Sybase technology is designed to minimize the impact on your staff—from development through deployment and ongoing administration. Discounts on education, training, and certification also make it easier to do business with Sybase.

Key Benefits:

  • Sybase accounts designated as direct or channel
  • All leads generated in channel accounts and territories flow to designated VARs
  • Extensive sales training and support resources
  • Deep investment in co-marketing and co-selling resources
  • More benefits…