Sybase Push 365

Sybase Push 365, powered by Urban Airship, is the leading platform for mobile push messaging, app engagement and monetization. Push notifications compliment existing mobile engagement channels SMS, MMS and WAP-push, by enabling consumers with your smartphone app to received richer push content. Sybase Push 365’s easy-to-integrate tools enable marketers to send push messages directly to people who have installed their app to increase engagement and provide high value content that brings consumers back to the app over and over again.

Sybase Push 365 offers a cost-effective consumer communication channel as a part of your overall marketing mix by sending push messages, as well as rich web-based content, direct from the app to the home screen of any mobile device running on the Apple iOS, Android, Blackberry and Kindle Fire. Push messages can be segmented to select audiences based on customizable attributes such as audience location, context, user-set preferences or business rules.

Sybase Push 365 provides a full suite of high performance mobile messaging and monetization services including:

Push Messaging

Send segmented and custom messages directly to the home screens of app users, including breaking headlines, sports scores, gaming challenges, news updates, functionality enhancements and context-aware messages

Rich Push Notification

Add engaging experiences and rich media (videos, music, surveys) into messages delivered to app inboxes

Push Composer Web Tool

Enable business users to easily create campaigns and preview messages

In-app Purchase

Offer upgrades, new content, virtual goods without sending users back to app stores

App Content Subscriptions

Open new revenue sources for publishers by delivering new content and managing user rights within an app

Push Messaging Reports

Track user response to push messages with quantifiable metrics, including opt-in rates over time, pushes sent and time spent in apps